Zambia has recently emerged as one of Southern Africaโs fastestโgrowing tourism destinations, recording over 2.19 million international arrivals in 2024 โ a 35% increase from 2023 โ and generating K319.5 million in nonโtax revenue, far above projections Ministry of Tourism Zambia Monitor.
International Arrivals:
Revenue:
Key Attractions Driving Growth:
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Country | Tourist Arrivals (2024 est.) | Revenue Performance | Key Strengths |
|---|---|---|---|
| ~2.5โ3 million | Largest in East Africa | Safari industry, coast |
| ~1.5โ2 million | High, second in region | Serengeti, Kilimanjaro, Zanzibar |
| ~1 million | Moderate niche revenue | Gorilla trekking |
| 2.19 million (+35% growth) | K319.5m nonโtax revenue | Victoria Falls, walking safaris |

A group of elephants
๐ In short: Kenya remains East Africaโs tourism leader, but Zambia is now a serious contender in Southern Africa, with record arrivals and revenue growth.